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Monday, 18 May 2015

Fashion Style and We for : NAJA

Naja is a product of their passions and beliefs:
a love for beautifully designed things,
a bit of rebelliousness, and a deep desire to make the world a better place.



Recycled bras!! Made with good intentions...!

Meticulously Crafted. Fairly Priced.

Naja products are characterized by unexpected attention to detail—the kind of detailing found only in luxury brands. From our memory foam cups, to our interior bra prints, to our ultrasonic sealed bra straps—we take pride in our artistry. But we don’t believe you should have to pay $80+ for a high quality bra.

 Naja Lingerie offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices. Naja uses Peruvian sourced Pima cotton for the softest feel and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.



The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including “The Secret Lives of Sparrows”, “One Night in Cashmere”, and “Miyoko Loves a Dragon”. The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique.



Perhaps the most interesting thing about Naja is the company’s dedication to changing women’s lives. Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life.




What I feel is that they are building the first billion-dollar online lingerie brand for the next generation woman.”

Here is my wishlist from the collection!



DETAILS:

84% Recycled PET, 16% Spandex.

Mesh: 92% Nylon, 8% Elastane.
Cups: Memory Foam
Lining: 100% Polyester.
PRINT
Swinging London geometric print is inspired by the loud and expressive rebellious youth of the 1960's. Interior print inspired by 1960's Pop Art. Original Naja designs
FIT: JACKIE
Jackie is a lined underwire bra. Double hook fastening at back. 



DETAILS:

84% Recycled PET, 16% Spandex.
Gusset: 100% Cotton.
Ideal for women who want the hi-waisted style, without the hi-waisted cut. Carmen is a mid-waisted, full coverage panty. A wide fabric waistband sits right below the bellybutton and won't dig into love handles, while double lined fabric in front creates a control top.

PRINT:

Blue embroidery, Mexican tile and flower print. Original Naja design


DETAILS

84% Recycled PET, 16% Spandex.

Mesh: 90% Nylon, 10% Spandex.
Cups: Memory Foam
Lining: 100% Polyester.
FIT: POPPY
Our most supportive everyday underwire demicup bra has our signature super soft memory foam cups, darts (to maintain structure), a thick band, and side boning. Fun details like a contrasting print, mesh, and cut out straps make this our go-to bra for a days when we know we'll be working hard. 
PRINT
Get Happy features fuchsia, electric blue and celery green dots. Interior print: Inspired by 1960's pop art. Original Naja designs.





















For the first time, women can purchase the quality, performance and style of La Perla at Victoria’s Secret prices. Today, women looking for fashionable bras under $80 have limited choices, including Victoria’s Secret. However, a growing number of shoppers have expressed dissatisfaction with the mass retailer, citing a lack of innovative designs, low construction quality, and environmental impact amongst their concerns. Naja changes all of that. In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45 to $70 and panties ranging from $12 to $22.

So what are you thinking!
Start Shopping!
Till then XOXO
Disha




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A bit of crazy, a load of loudness, a touch of shy, a dallop of silly, a bunch of love, and a handful of care.
xOxO!!

Disha! :)

 

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