Monday, 18 May 2015
Fashion Style and We for : NAJA
Recycled bras!! Made with good intentions...!
Naja Lingerie offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices. Naja uses Peruvian sourced Pima cotton for the softest feel and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.
The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique.
Perhaps the most interesting thing about Naja is the company’s dedication to changing women’s lives. Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life.
What I feel is that they are building the first billion-dollar online lingerie brand for the next generation woman.”
Here is my wishlist from the collection!
For the first time, women can purchase the quality, performance and style of La Perla at Victoria’s Secret prices. Today, women looking for fashionable bras under $80 have limited choices, including Victoria’s Secret. However, a growing number of shoppers have expressed dissatisfaction with the mass retailer, citing a lack of innovative designs, low construction quality, and environmental impact amongst their concerns. Naja changes all of that. In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45 to $70 and panties ranging from $12 to $22.
So what are you thinking!
Till then XOXO